I've just found this by chance - a short documentary about Frank Jump, a New York native who is one of the original ghost sign aficionados.
Frank, though, doesn't use the term 'ghost signs' - he prefers 'fading ads' because 'ghost' implies someone's death. He sees the signs as a symbol of survival against the odds, a parallel to his own life trajectory. Frank was diagnosed with HIV in the 1980s and has beaten the odds - he's still around today:
https://www.youtube.com/watch?v=QSPuzQQYv70
Frank, though, doesn't use the term 'ghost signs' - he prefers 'fading ads' because 'ghost' implies someone's death. He sees the signs as a symbol of survival against the odds, a parallel to his own life trajectory. Frank was diagnosed with HIV in the 1980s and has beaten the odds - he's still around today:
https://www.youtube.com/watch?v=QSPuzQQYv70
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